January 2021

Business is Blooming: Now in its sixth year under new ownership, Flowers by Sue came out of 2020 smelling like a rose.

Author: Barry Kaufman

We think we can speak for everyone when we say that this year, the phrase Happy New Year carries a little bit more meaning. Now no longer just a simple greeting for the first few weeks of January, Happy New Year feels a little bit more like a blessing.

Yes, 2020 was … well, we don’t need to tell you what 2020 was. You were there. But 2021 has the power to be so much more. With every person you wish a Happy New Year, you’re encouraging them to draw a line under the last 12 months and embrace the endless possibilities that the turning of the calendar embodies.

It’s a time to spread joy. And nothing spreads joy like flowers. “Flowers are always a positive thing, even if it’s a sad occasion,” Kelli Corn of Flowers by Sue said. “They just lift your spirits.”

A celebrated event planner in her own right, Corn is currently holding down the fort at Flowers by Sue for the time being while her mom, Deborah Lamp, is away from the shop. And while she’s just minding the store, she has a deep knowledge of Flowers by Sue through the many events and celebrations she’s masterminded at which the store’s arrangements were a constant presence.

“Flowers by Sue has been around for more than 30 years at this point,” Corn said. “When we purchased the store from Ed and Sue, we didn’t want to change anything.”

Having earned accolades of every kind, Flowers by Sue is a true fixture of Hilton Head Island. The picturesque retail shop on Arrow Road has been the go-to for weddings, funerals and everything in between for years, and we can testify that it has helped get at least one husband out of the doghouse with a beautiful arrangement. When Lamp took over the shop six years ago, she was taking on a storied legacy.

“I feel like we’ve done a pretty good job,” Corn said. “Things are going very well.”

That includes this past year, with Flowers by Sue surviving a pandemic that closed down the large celebrations and gatherings that had been its hallmark for years. Thankfully, in addition to event floral, Flowers by Sue has a thriving retail component that helped see them through.

“We have the retail shop, which sells flowers, gifts and home décor, and we do a lot of custom pieces for a dining room table or a foyer,” Corn said. “Plus, we were getting a lot of orders from people who couldn’t travel here this year but wanted to do something nice for a loved one on the island.”

With the promise of a new year also comes the prelude to one of the busiest flower-buying days of the year. And if you’re looking to wow that special someone on Valentine’s Day this year, you’d better get started now.

“People should definitely start pre-ordering for Valentine’s Day now,” Corn said. “We’ve already ordered roses, and since our deliveries are already up quite a bit this year, we’re definitely encouraging people to think ahead and get their order in.”

There’s never been a better year to go all out for Valentine’s Day, but then, generally speaking, there’s never been a better year to go all out. And why not? We’ve all been through a heck of a year, and we could all use the little pick-me-up that comes from a surprise bouquet.

Get this year started off right by visiting Flowers by Sue at 72 Arrow Road. For more information, or to place an order, call (843) 842-8778 or visit flowersbysue.com.

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