August 2020

Men Behind the Business: Dana Briggs & Walter Trifari

Author: Special to CH2 | Photographer: M.KAT Photography

Dana Briggs & Walter Trifari
lot 9 brewing co.

Dana Briggs:
What is your motto in life?
Work and play hard, help others to succeed, and always be willing to lend a helping hand.

To what do you attribute your success?
I have been fortunate to be surrounded by driven people with positive outlooks. The words no and can’t were not a part of my vocabulary, and with a doer mentality, I’ve been able to make things happen with the application of hard work.

How do you personally define business success?
This is a big question and encompasses a lot to me. The initial response is that it’s better being in the black than being in the red. But the road to accomplishment is always about the people, their abilities, happiness, sense of involvement and belonging. When I know people feel as though they are a part of a team, families are whole and healthy, and we as a group are marching in the right direction, then I feel pretty successful.

What are your hobbies and how do I like to relax?
I have a love-hate relationship with golf, and as I get older, I hate it more! I enjoy boating and being around my family and friends. I also enjoy tinkering, making things, being innovative. My mind is always working toward this end. Relax? What is that? No time to be idle … ha, ha.

Walter Trifari:
What services does your business offer?
At lot 9, we specialize in small batch beer (so it’s always at its peak freshness), good conversations, and even better company.

What are you passionate about? What makes your eyes light up with excitement when you talk about it?
One word: beer. As a brewer for over 20 years, it’s pretty amazing that I’m just as passionate about brewing as I was when I got started.

To what do you attribute your success?
Hard work always wins out. And, never settling for just an “okay” beer. It can always be better!

What are your hobbies and how do you like to relax?
Living is easy in the Lowcountry. I enjoy the beach and have a newfound love of fly fishing.

258 Red Cedar Street, Suite 14
Bluffton, SC 29910
(843) 757-8659

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