December 2007

Go Ahead and Dote on Your Kids..They're Just Precious

Author: Becca Dupps Edwards

It did not matter that she cried and screamed all day because of teething. It did not matter that she missed both her morning and afternoon naps and I got nothing accomplished—including a shower. It did not even matter that she spit up all over me, my bedspread and the groceries. In the end, she, like the store bearing the name, is “just precious.” And I don’t think I’m alone on this one.

One tiny, toothy grin and I, you, and every parent out there will fare no better than Cookie Monster and a big box of Girl Scout Tagalongs, Pooh and giant jar of honey, or Dora and whatever it is she is exploring. We just can’t get enough of how cute and cuddly our kids are, no matter how hard we may try.

Since opening in May of 2006, Just Precious, in Main Street Village, has continued to honor our undeniable, uninhibited adoration for our children, by offering a treasure trove of toys and trinkets for all ages, interests and occasions. “We have Taggis, Roobez shoes, Melissa & Doug puzzles, Mascot College books, raincoats and boots, book bags and diaper bags, Middleton and Rosalina dolls, painted furniture including rockers and stools, doll houses, Webkinz, and lots of great books,” said Nancy Snavely. “We also have the Miner/Explorer lighted helmets. It is one of our best sellers.”

In addition to a great selection of merchandise, Just Precious offers a unique shopping experience for its costumers. First and foremost, the “I-can’t-tell-you-a-thing-about-this-stuff-so-don’t-ask-me-any-questions” or the “I-couldn’t-care-less-if-you-buy-something-because-I get-off-in-an-hour” attitudes found at many large retail chains are non-existent at Just Precious. These ladies know toys and, more importantly, they know just how to make you happy. “We three sales ladies love to assist customers in what is just precious for their child or grandchild,” said Snavely.

Like its neighboring shops and eateries, Just Precious does not settle for the typical or ordinary. “Main Street Village is a fun area to stroll around and shop,” said Snavely. “Each shop seeks to entice people with unusual items that aren’t in the mainstream.” Rather than aisle upon aisle of plastic gidgets, gadgets, and what’s-its, Just Precious showcases adorable yet interactive and educational items that appear not only to last longer than a one-month stage, but to also be little mini pieces of art.

Because of this, it is fun for parents, grandparents and other toy store shoppers to stop in Just Precious and find the perfect thing for that just perfect bundle of joy. Like a kid in a candy shop, you cannot help but be tempted by the intricate dollhouses, the too-cute pretend cooking stove or the easy to erect mushroom tent.

As the holiday season approaches, Just Precious is also making it easier for you to find just the right thing, expanding its hours to include Sunday afternoons. Parents can also take part in Jingle Fest on December 6, Snavely suggested. “We love it when people come in, look at our gift items and say, ‘Isn’t this just precious?!’ That’s how we figured out our name.”

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