August 2019

2019 Women in Business: Cynthia Groff

Author: Special to CH2 | Photographer: M.Kat Photography

Sativa Health Products

What are the three most important lessons you have learned building your business?
To be persistent and consistent, to always stay the course, and to share my passion.

What is a day like in your heels?
Every day starts with keeping up with the current and constant changes in my industry, and I’m often reaching out to the community by vending at some of the local markets. Other days, I’m off to work in healthcare.

What has been the role of luck in your success?
I believe you make your own luck.

What have been some make-or-break moments in your career—important client meetings, presentations, procurement, pitches, etc.?
In my industry, banking is a constant challenge that is not within my control. The moment I have prior to a seminar as I’m not a public speaker, I can be very apprehensive. The opportunity to speak to more than 100 residents at Hilton Head Plantation was a very positive moment.

On those impossible days, what motivates you to keep going?
The support of my family and friends. Knowing I have something positive to offer, I can and will help others in need.

What inspired you to start your business?
Hurricane Matthew and some CBD dog treats. The positive impact of those dog treats led me to learn how I can help people and pets in a natural holistic way—offer people alternatives to traditional treatments.

(843) 683-3692

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