August 2019

2019 Women in Business: Marianne Blaine

Author: Special to CH2 | Photographer: M.Kat Photography

The Blaine Team at Keller Williams Realty

What are the three most important lessons you have learned building your business?
Do what you say you will do. Listen—really listen—to what your client wants. This is not your home; it will be theirs—but don’t be afraid to think outside the box or give honest answers! Study the market, locally and nationally. Stay abreast of trends in economics as well as real estate.

What is a day like in your heels?
Study, prepare, stay in touch with my base. Attend to social media and administrative tasks. Search for and email pertinent news/listings to clients and customers. Blog. Call, call, call. Be ready.

What has been the role of luck in your success?
Luck sometimes knocks on the door, but you have to work to be ready to carry the deal through.

What have been some make or break moments in your career—important client meetings, presentations, procurement, pitches etc.?
With my first overseas client, the telephone and an alarm clock were my best tools—3 a.m. calls were a must. We had Skype back then, not FaceTime, so it was harder to connect. When you work with a client you’ve never met and will never meet face-to-face, getting it right and being clear in your communication is imperative. The first time was a little intimidating, but it comes together when you just do your job.

When you first started what was the biggest challenge when it came to cultivating clients/customers?
When I first moved here, I knew no one. Fortunately, I was motivated and always interested in meeting people, joining clubs and enjoying this beautiful island. The Hilton Head Area Association of Realtors was the greatest resource. I took advantage of everything they had to offer. Having been in education, it was logical to learn and apply that to my style. Meeting Realtors who had been in the business for a while certainly helped, and they were gracious about sharing information.

On those impossible days, what motivates you to keep going?
If my clients are happy, I’m happy. Sometimes that takes a little attitude adjustment to push through and keep working for that common goal.

Do you have a motivational quote?
Treat people the way you would like to be treated. Period.

What inspired you to start your business?
Having moved 15 times in my married life, I know the urgency of finding a home. Sometimes it went well, and sometimes it was just awful. I knew how I wanted to be treated and thought I could make a difference having been through it.

What is your guilty pleasure?
Sitting on the beach with a good book—all day.

8 Lafayette Place
Hilton Head Island, SC
(843) 304-4256

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