August 2019

2019 Women in Business: Beth Ann Prince

Author: Special to CH2 | Photographer: M.Kat Photography

Prince Law Firm, LLC

What are the three most important lessons you have learned building your business?
Don’t worry about what everyone else is doing. If you have a great idea and are hesitant because “no one else is doing it,” it’s possible no one else is doing it because no one else has thought of it … or no one else has the courage! Some people will want you to fail. Don’t waste energy on them. Trust your gut. If I had trusted my gut more often, I would not have had to learn lessons one and two. Now I know to pay attention to my gut. My intuition rarely fails me.

What is a day like in your heels?
Every day is different! Some days I have appointments or work I need to take care of primarily in the office. Other days I have court, so I have to drive to Beaufort. Depending on what is on the calendar on any given day, I may end up putting quite a few miles on my car! After work, my life is just like any other suburban mom, juggling school and home, our daughter and our pets, etc. Thankfully, my husband does all the cooking and grocery shopping. He’s amazing.

What has been the role of luck in your success?
I have been very lucky finding an amazing staff. My paralegals, Julie Davis and Ashley Best, are crucial team members, and I could never do this without such great support. I was very fortunate these two crossed my path at the right time!

What have been some make-or-break moments in your career—important client meetings, presentations, procurement, pitches, etc.?
Client confidentiality prevents me from revealing specific details, but I can say there were a series of custody cases over the past few years that many colleagues deemed “unwinnable.” I did not agree and ended up obtaining extremely favorable results for those clients. That solidified my decision to focus my practice on family law.

When you first started, what was the biggest challenge when it came to cultivating clients/customers?
I am thankful I have not really had any issues with that and in fact are thinking about how we can expand.

On those impossible days, what motivates you to keep going?
Too many folks are relying on me. Not going usually is simply not an option. I try to balance it by making sure I take time for myself when I can. I also think it’s important to have something to look forward to like a vacation or a weekend away. It’s also really important to surround yourself with a team you can lean on when you’re having a really hard day.

Do you have a motivational quote?
I actually make up a lot of little sayings, which I think probably drives my staff and my family crazy. One of my favorites is, “Good is good, but better is better.”

What is your balancing secret to managing a business and a family?
My husband and I both think gender roles are as passé as running a business from 9 to 5. The extra time I need to spend on my business is balanced by his willingness to pick up the slack at home. It works great for us.

What inspired you to start your business?
I don’t think it ever occurred to me that I wouldn’t be running my own practice eventually. I am extremely particular in how I like things to be done. I oversee all parts of the business: I designed my own logo; I designed my website and wrote all of the copy within the site; so far, I have designed all the online ads. Although I am ready to try to delegate some of that work, I could never have that degree of control working for someone else.

What is your guilty pleasure?
True crime podcasts and taking selfies with my daughter.

200 Central Avenue, Suite B
Hilton Head Island, SC 29926
(843) 681-9000

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