August 2019

2019 Women in Business: Annamaria Gould

Author: Special to CH2 | Photographer: M.Kat Photography

Pure Barre Bluffton

What are the three most important lessons you have learned building your business?
Organize, organize, organize! If it’s not in my planner it doesn’t happen; remembering why I love my job when things get stressful; to learn from my mistakes and not beat myself up about them.

What is a day like in your heels?
More like sticky socks! I get up and get my day started either teaching or getting my workout in. Then into the studio to teach, take class and get work behind the computer done. Right now, I’m training for my bodybuilding competitions, so back to the gym and meal prep run the rest of my day.

When you first started, what was the biggest challenge when it came to cultivating clients/customers?
Fortunately, when I took over, I had been working at my studio since its opening, so I knew our clients from the beginning. I’m sure it has been a transition for both clients and teachers alike, but I am so fortunate that everyone has been so supportive. I think the challenge is making the studio my own and trying to fill the shoes of the previous owner.

On those impossible days, what motivates you to keep going?
Easy: my clients. I’ve said it before, but I am so blessed that I get to be the leader of a place where people come to leave the outside world for one hour and focus solely on themselves and their bodies. It’s really an honor that they choose to spend their time with me and my staff at my studio.

What inspired you to start your business?
2018 was a big year for me to find myself, realizing fitness was more than just a hobby or pastime, but really my passion and calling. When my opportunity to take ownership happened, it was very affirming that the feeling I had was truly my path.

What is your guilty pleasure?
Following elaborate cookie Instagram pages (@bigfatcookies; you’ll thank me later.)

109 Towne Dr.,Bluffton, SC 29910
(843) 815-6015

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