December 2018

Cooking up Something New: Billy Wood Appliance expands to a beautiful new Bluffton showroom.

Author: Barry Kaufman

Envision your dream kitchen. Perhaps it involves a luxurious 36- or 60-inch stainless steel range and an accompanying range hood, double-wide refrigerator, dishwasher and wine cooler. Or maybe it involves colored enamel appliances, highlighted with beautifully contrasting knobs or door pulls.

Whatever your taste, you can find the precise appliances you seek, perfectly positioned among custom cabinetry, granite and quartz countertops, tile backsplashes and great task lighting at Billy Wood Appliance. Or at the very least, you’ll find the appliances that make your dream kitchen really cook. The range of ovens, ranges, refrigerators, wine coolers, coffee makers, washers and dryers you’ll find here, carefully curated to offer only the utmost in reliability and style, speak for themselves.

In 2015 when Mike and Brantley King purchased the Hilton Head Island institution located at 6 Marshland Road, Brantley got to work filling the storefront in with dream kitchens of every kind to properly showcase beautiful appliances.

“We re-designed every kitchen vignette here,” said Brantley, who remodeled her share of houses before entering the appliance business. Her efforts are beyond impressive, with a walk offering an experience akin to flipping through the pages of Better Homes & Gardens. If you don’t have your vision board put together yet, pay them a visit. You’ll walk away with no shortage of inspiration.

“I don’t think there’s a showroom in the Lowcountry like this,” Brantley said. “Well, maybe one—our new showroom opening in Bluffton in early 2019.”

BWA is committed to making appliance selection an enjoyable experience by enabling homeowners and builders to touch, try and use appliances in actual kitchen settings. “And this philosophy was a driving force behind our new showroom located a 1223 May River Road in Bluffton,” Brantley said. The new showroom is an integral part of the rebirth of May River Row, which also houses the Downtown Deli and Venue 1223. BWA’s signature style fits in perfectly with the new Lowcountry aesthetic of this burgeoning Old Town hotspot.

Within the new showroom, more than a dozen new kitchen vignettes will highlight appliances from lines like Sub-Zero, Wolf and Jenn-Air to the latest and greatest from KitchenAid, GE, Bosch and others. “There’s going to be something for everyone,” Brantley said.

And of course, it wouldn’t be a kitchen without coffee. The new Bluffton showroom will offer an inviting atmosphere to get a hands-on demo of the newest appliances, and that welcome begins with coffee from a chic in-wall Miele coffee maker when you arrive. BWA strives to offer something a little different including experienced consultants who can identify the right brands and models based upon your needs, or a special continuing education event for designers hosted by preferred appliance vendors. “The sky’s the limit,” Brantley said.

“It’s that little bit extra which has been BWA’s hallmark for decades—and we’re taking it to the next level,” she continued. You can purchase an appliance online, but here you’ll not only find it for the same price or better; you’ll have the opportunity to engage our seasoned staff and see how appliances look surrounded by your dream kitchen. And when it’s time to install, BWA’s ultra-experienced techs will put the finishing touches on your dream kitchen with their famed expertise and customer service.

“We work hard to help you select the perfect appliances, and the entire team doesn’t stop until you’re smiling after the installation in your home. We’re uniquely focused upon the journey and the destination,” Brantley said.

Billy Wood Appliance is located at 6 Marshland Rd., Hilton Head Island and will soon open a second location at 1223 May River Rd., Bluffton. For more information, visit or call (843) 681-8441.

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