July 2017

To Infinity and Beyond: Flooring with Unlimited Possibilities

Author: Kitty Bartell

When it comes to granting wishes, Cinderella’s fairy godmother and Aladdin’s genie have nothing on Nasser Shaheen and his team at Commercial Flooring & Design Service, Inc. – The Flooring Pros of Hilton Head. With 25-plus years of local experience, and over a hundred years of family know-how, owner, Shaheen has gathered some of the finest flooring possibilities imaginable in his unpretentious Hilton Head Island showroom, where the promise of something extraordinary is limited only by the imagination.

The Flooring Pros source, supply, and install hardwood flooring, tile, luxury vinyl, hybrid laminate vinyl, carpet, and area rugs. “We’re always looking for new products,” Shaheen said of their ongoing passion for offering customers nearly limitless choices. “We’ve expanded our tile department. We’re showing approximately 400 individual tile samples—not just a board of tiles, but loose pieces that can be taken home to help with the selection process. We are doing the same thing with hardwood. We show hundreds of pieces of hardwood in full-size sample boards. The vinyl business is the same way.” Shaheen also shared that increasingly their selection carries the Made-in-America flag emblem. “We want to support American-made products as much as possible.”

Trends energize the direction of the market, and Shaheen keeps close watch to be prepared to move in whatever way his customers want to go. “Because of the demand for so much hard flooring—wood flooring, vinyl floors that look like wood and stone, tile flooring that look like wood and stone—we’re seeing a huge surge in the demand for area rugs.” Having grown up in the family rug business in Canton, Ohio, Shaheen’s resources run deep. “Getting back to my roots, I contacted and contracted with one of our old [rug] suppliers I was buying from 40 years go.”

That company is Nourison™, the innovative, creative supplier that helps The Flooring Pros build on their ambition of offering customers an infinite number of design and material combinations. “I was working with these guys when they were just starting,” Shaheen said. “Back then they were a fledgling importer in New Jersey and New York. They were a progressive company back in the ’70s and ’80s, and they’ve evolved into a world-class manufacturer as well as importer. The cost of high quality hand-made rugs went up so high, and they found alternatives to make quality rugs using machine-made goods, and then use hand-crafting to tweak them, whether we’re doing borders, binding, surging, or putting extra treatments on them. They have an incredible range. They go from contemporary to classic to traditional rugs. They’re all woven. They’re all durable. They’re very high-grade yarns, and many of them are natural fibers.”

The Flooring Pros are invested in finding products that look and feel beautiful, along with flooring that meets the functional requirements of their customers. “One product that has captivated the audience is COREtec®,” Shaheen said. “They call it WPC, which stands for waterproof core. Unlike laminate flooring that was made with a laminate top and the middle was paper, this is an extruded composition. You get it wet and it’s not going to swell up and change its physical properties. They have some incredible patterns; tile-looks, wood-looks.” Patented COREtec® construction begins with a cork under-layer that absorbs imperfections in the subfloor, is naturally resistant to mold and mildew, and provides additional sound insulation. On top of that is the COREtec extruded, waterproof layer, followed by the chip- and dent-resistant luxury vinyl layer (where the finished look appears), and finally the 0.5mm-thick wear layer, commercially rated, with exceptional stain resistance and cleanability.

Manufactured in the United States, COREtec is just one of several lines carried at The Flooring Pros that is engineered from eco-friendly, responsibly-harvested, sustainable materials. “The green story is, with wood floors, we grow a tree after we take one down. For every tree we harvest, we plant more—typically, the way the forestry counsel dictates how you harvest wood. We don’t just go and clear-cut a patch of the forest,” Shaheen said. “Your premium manufacturers all adhere to the forestry counsel’s guidelines.”

Along the spectrum of today’s flooring options, customers will discover the impressive adaptability of these products to meet their design and lifestyle needs. From custom carpet runners fabricated to seamlessly make a tricky turn on unique stair configurations, never missing a pattern-beat, to water resistant carpet that could literally be shaped into a bowl and it would hold water—a pet-owners dream come true.

While the aesthetic of each project is distinctive, each customer is assured an exceptional experience led by Shaheen, his core team of Dave Dulaney and Morris Young, and their professional, highly trained installation crews. “We have a really talented, young group of installers,” Shaheen said. “We’ve been able to groom them, train them, and they’re doing a fantastic job.” Receiving consistently outstanding reviews, the resulting steady flow of referral business has become the backbone of the company. “And we have an extremely high rate of repeat business.” In addition to servicing clients across the Lowcountry, including Hilton Head Island, Bluffton, Palmetto Bluff, Beaufort, and Charleston, Shaheen’s team has perfected their approach to the unique challenges presented by doing work on Daufuskie Island, “We like those jobs, we’re very good at it, and we have a great system for transporting the materials.”

Each customer is also offered a package of free services and pledges, providing peace of mind for the life of the flooring. “When you buy from us, you get the estimate for free, the measuring for free, and we give you professional installation,” Shaheen said. “It’s done right. We power stretch carpet and we seal the seam edges like the manufacturers want; and we take it a step further. We give you a lifetime warranty on the installation work.”

Close your eyes and imagine the floor of your dreams beneath you: fluffy carpet between your toes, a luxurious rug underfoot, smooth hardwood, cool tile…. The possibilities are infinite with Nasser Shaheen and The Flooring Pros of Hilton Head. Your wish has been granted.

Commercial Flooring & Design Service, Inc. – The Flooring Pros of Hilton Head is located at 90 Beach City Road, Hilton Head Island. For more information, please visit flooringproshiltonhead.com or call (843) 689-3118.

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