March 2017

Chamber Fashion Week Invades the Lowcountry

Author: Special to CH2 | Photographer: Krisztian Lonyai

Chamber Fashion Week is coming to the Lowcountry March 31 through April 8, and you will soon have your pick of sundresses, accessories and more from favorite local stores. The inaugural event, presented by the Hilton Head Island-Bluffton Chamber of Commerce, will kick-off at Shop on the Dock from 3-7 p.m., March 31, at Shelter Cove Harbour. Through April 8, local retailers will hold special events, trunk shows or special sales. The details and a schedule can be found at

“We are all getting ready to switch out our winter clothes for sundresses and shorts, and Chamber Fashion Week is a great way to start off your spring shopping, especially if you haven’t picked out your Heritage outfit yet,” said Charlie Clark, vice president of communications at the Hilton Head Island-Bluffton Chamber of Commerce, which is presenting the event. “Our local boutiques and clothing stores offer a huge variety of apparel and accessories with the coastal chic flavor and unmistakable Lowcountry charm. We want to celebrate that diversity and showcase our retailers that are just one of the pillars of our business community. Chamber Fashion Week will do just that, offering residents and visitors special offers throughout the week.”

At Shop on the Dock March 31, local retailers will have pop-up shops with merchandise available. In addition, there will be entertainment and signature Chamber Fashion Week cocktails; the evening will be capped with a sunset toast to Chamber Fashion Week. For the following week, a slew of Hilton Head Island and Bluffton retailers will offer special events and discounts to celebrate the fashion of our coastal lifestyle.

“I can’t wait for our first Chamber Fashion Week,” said Jackie Wells-Lindstrom, owner of Too Belles Boutique in Fresh Market Shoppes. “As a new retailer in the community, I am excited to participate, because fashion and our fabulous retail community will no longer be a hidden gem in the community, but shared for everyone to see.”

On National Tartan Day, April 6, the Hilton Head Island-Bluffton Chamber of Commerce will hold its second annual Plaid Part-Tee with a nod to the fashion that is always on display at the RBC Heritage presented by Boeing. Some retailers participating in Chamber Fashion Week will have walking models, and special guest bartenders will sport their tartan jackets. The week wraps up with a fashion show at Poseidon Rooftop Bar, April 8.

“Coligny is thrilled to be a part of Chamber Fashion Week and to host the Coligny shop-around,” said Leslie Richardson, owner of Coligny Plaza. Traveling Chic Boutique, Island Girl, Fresh Produce, Coastal Sunglasses, plus others in the plaza will participate in Chamber Fashion Week. “Since the first store opened in Coligny over 60 years ago, we’ve been at the heart of Lowcountry fashion, and we can’t wait to showcase it.”

Being a part of Chamber Fashion Week is another dream being realized for Michelle Taylor, owner of Birdie James in Shelter Cove Towne Centre. “For years, I’ve witnessed fashion weeks via the Internet all around the world. Now I’m heading into Birdie James’ second year, and we’re a contributor to the launch of Chamber Fashion Week,” she said. “All of this growth and opportunity, both individually as well as collectively for the island, is a true testament to the community we are so proud to be a part of.”

For more information, please visit

Chamber Fashion Week Events

March 31 – Shop on the Dock
3-7 p.m. at Shelter Cove Harbour & Marina
Pop-up shops from local retailers, DJ, drinks, and more!
Sunset champagne toast to kick off the week.

April 1-8 – Chamber Fashion Week
Various events and discounts at Bluffton and Hilton Head
Island retailers and spas. Check
for a schedule of events and menu of specials.

April 6 – Plaid Par-Tee
5:30-7 p.m.; Location TBA
Kick-off RBC Heritage Presented by Boeing festivities on National Tartan Day! Get inspiration for your Heritage outfit with walking models showing off the very best from local retailers. Networking, great food, free drinks. Special guest bartenders will be sporting their plaid jackets. $10 members, $20 future members.

April 8 – Chamber Fashion Week Wrap-Up Fashion Show
Poseidon Rooftop Bar
Celebrate the end of the first-ever Chamber Fashion Week with a fashion show, complete with great drinks, great food, great outfits and more!

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