September 2014

Coastal Bliss: Stylish Store Celebrates One-Year Anniversary

Author: Courtney Hillis | Photographer: Photography by Anne

You are invited to Coastal Bliss’s one-year anniversary party: an evening of libations, hors d’oeuvres and, of course, shopping!

Does your fall wardrobe need updating? Are you looking for fun, chic fashion at an affordable price? Then head over to Coastal Bliss in the Fresh Market Shoppes on Hilton Head Island. Storeowners Blake Schmid and Christina Dzendzel cannot believe it has already been a year since they opened the door. Aptly named, this bright boutique is donned in coastal turquoise and coral with whitewashed wood floors. The chic yet affordable store offers a wide range of women’s clothing, jewelry and accessories, including Toms® sunglasses, Not Your Daughter’s Jeans (NYDJ), Show Me Your Mumu & Henry and Belle Denim. Coastal Bliss also offers unique items from area designers such as jewelry from a Charleston designer that creates each distinctive piece from objects she finds on the beach.

Natives to the island, Blake and Christina, grew up down the street from each other in Hilton Head Plantation. After attending different colleges, Blake at Clemson and Christina at Savannah College of Art and Design (SCAD), the pair returned to Hilton Head Island and entered the work field. After a few years, the duo decided to branch out and open their own store, and the people of Hilton Head are very grateful. Schmid offers buying experience from her previous job at a local store and Christina brings interior design and graphic design backgrounds to the entrepreneurial partnership. And a great partnership it is; this boutique has already won The Island Packet’s Readers’ Choice Award for “Best Women’s Clothing Store” in less than a year of operation.

Blake and Christina attend the Atlanta Apparel Mart during market time and work with designers all over the world, hand selecting each item for the vogue store. In fact, new merchandise arrives nearly every day. Blake has always loved fashion, and it shows through her keen eye for style. A plush white sofa gracing the center of the store is backed with a large wood table, surrounded by bright tangerine clothing racks, displaying a selection of the latest fashions. The custom checkout counter was created from recycled wood pallets and hand-made by Christina’s father. A unique and affordable experience, this boutique is worth visiting. It is a great place to buy gifts, clothing, accessories and more.

The anniversary party will be held from 4 -7 p.m. on Thursday, September 25. Shop ’til you drop with exciting fashion, delicious drinks and scrumptious hors d’oeuvres. 

For more information and to shop online, visit or call (843) 802-4050. Coastal Bliss can also be found at

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