March 2012

A Stylish Spring At Tanger - Fashion Week Offers opportunities for Spring Wardrobe Change

Author: Peter Zink

While this winter was mild by comparison, spring is heating up in the Lowcountry, and people are revisiting their wardrobes. If you’ve decided this is the year you’re going to throw away those questionable items malingering in your closet and unleash your inner fashionista, you couldn’t have picked a better time to do so. For the first time ever, Tanger Outlets, along with Clear Channel Radio, is hosting a Fashion Week from March 31 to April 8.

Fashion Week goes far beyond a traditional spring clothing sale. According to Tanger general manager LaDonna Shamlou, Fashion week will be the fashion event of the Lowcountry. “It’s a perfect time to find out the latest spring trends and shop for new spring fashions,” she said.

There’s a reason Shamlou feels so confident. For starters, avid listeners of 97.3 KISS FM can submit a video showcasing what they consider great style to the station. Eight contestants will be chosen and brought to Tanger Outlet Hilton Head on March 31, handed a $200 gift card, and allowed to shop for an hour and a half to create their ultimate spring fashion package. Contestants will then have the opportunity to showcase their fashion on a trendy catwalk outside the Tanger One Saks Off 5th store. A discerning panel of celebrity judges will select two winners from the group—one for the best style of the season, and another for the best value. The winners will each receive a $500 Tanger Outlet gift card.

For everyone else attending, a wide variety of activities will be available. The Savannah College of Art and Design’s School of Fashion will offer fashion sketches and styling tips. “We’re very pleased to partner with the SCAD School of Fashion. These students have a great focus on fashion and our shoppers are going to love their styling tips,” Shamlou said. In addition to SCAD, Millie Lewis studio will provide modeling tips; Bare Escentuals will be offering “make-unders”; All About Me will provide spa services; and Fashion Shots will offer a chance to get your stylish portrait taken. When you need a bite to eat, drinks and hors d’oeuvres from celebrity chef Robert Irvine’s nosh will be available.

Fashion Week won’t be slowing down after the big opening. TangerStyle 20 percent coupons will be available throughout the week, and to cap it all off, there will be a 100-yard “Stiletto sprint,” sponsored by Vince Camuto on April 7 at noon. Heels must be two inches or more in height and wedges are strictly forbidden. The winner saunters away with a cool $250 gift card.

The fashion will continue long after the week is over. Tanger Outlets recently announced a partnership with celebrity stylist Vanessa Lachey, unveiling their new TangerSTYLE Studio, a new multi-channel fashion studio designed to highlight the latest looks and trends. Shoppers will soon have access to fresh advice and sleek new designs right from the Tanger Outlet website or while shopping the mall itself.
“It’s a great kickoff to spring,” Shamlou said.

For more information and to register for Fashion Week, visit

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